Politically, I’m on the left side of left, I’m so far left, you can’t see me (unless you’re there too). But this post isn’t about whether or not I like or dislike Obama or Romney (I am not a fan of either if you were wondering) but about the ‘Life of Julia’ Campaign that Obama’s team put together. Have you seen it?
Because of my public policy background I have an astute appreciation for what they’re doing with this – it’s important for people to understand how policies will actually affect them on an personal level. Otherwise, public policies exist in a vacuum where Congressional members care about them but the people (for whom they will matter) don’t.
However I have some key issues with both the specifics and style of the campaign.
If you don’t want to go through the slide show I’ll give you a brief synopsis. Julia is shown at various ages throughout her life, engaging in the very standardized “this is what a woman’s life looks like in America” model. Hmm…I didn’t realize that women’s lives in America were so homogenized, orrrr white, or filled with babies, and college.
Anyway! Each slide features a public policy that Obama has created or supported and explains how that policy affects Julia’s life in a positive way (See the slides below).
Pretty effective stuff don’t you agree? (Well it’s effective if YOU can relate to the lady in the slide show).
Now you know I didn’t just put that last slide up there by accident because Student Loans are a BIG ISSUE on this blog. What about Julia’s mom in this scenario – what’s going on to help her with the debt she might still have? What about making tuition prices less outrageous for Julia’s son?
I appreciate the public policy messaging savvy but I’d like the campaign to think about reaching out to those who don’t exactly live Julia’s life.